PROJECT PROGRESS BAR
MOTION AUDIT & STRATEGY
CORE MOTION PILLARS
& PRINCIPLES
STYLIZED MOTION COMPONENTS
TEMPLATES FOR KEY TOUCHPOINTS
DETAILED DOCUMENTATION
WIP: THE MOVING PARTS MANUAL
BRANDING
MOTION DESIGN
SYSTEMS DESIGN
We live in the attention economy, where brands compete for an increasingly limited resource: audience attention. In a landscape saturated with content and constant distractions, visibility is no longer enough; brands must find ways to capture interest and make it last. Motion design offers a powerful way to break through the noise, using movement to draw the eye, communicate ideas, and create more engaging brand experiences.
This is currently an ongoing project and will be updated accordingly.
RESPONDENTS WHEN ASKED THEIR PREFERRED METHOD OF LEARNING ABOUT A NEW PRODUCT OR SERVICE:
Source: linearity.io
STATIC
27%
73%
MOTION
87%
MOTION
RESPONDENTS WERE ASKED IF MOTION IS HIGHLY NECESSARY FOR BRAND DISTINCTION.
Source: insights.vucko.co
THE 3 PRINCIPLES OF MEMORABLE MOTION IDENTITIES
01 / DISTINCTIVENESS
UNLIKE THE COMPETITION
A brand's movements, transitions, and animated elements are unique and memorable compared
to competitors.
02/ CONSISTENCY
UNIFIED ACROSS TOUCHPOINTS
Motion behaviours are unified across every touchpoint. Some variation is okay, but consistency matters, especially for corporate brands.
03/ REPETITION
EXPOSURE OVER TIME
Repeated exposure to consistent motion builds stronger brand recognition over months and years.