LIDERA

Lidera is a new platform launched by the Office of Human Resources (OHR)- Department of Management Strategy, Policy and Compliance of the United Nations, paving the way for UN staff to interact globally.  I was chosen to lead the initial branding for this platform and directly work with the team that created this platform.

​

It was necessary to keep in tune with the parent organization's brand, but also create elements that would allow Lidera to distinguish itself as a standalone brand. As a result, Lidera was able to position itself as the innovative and necessary tool to help guide UN employees through their careers and connect them with people working within the organization all around the world.