FLOWCODE
REBRAND & PLATFORM LAUNCH

Flowcode, a tech startup founded by Tim Armstrong (former CEO of AOL and President of Google), sought a rebrand to align its visual identity with the high-performance technology powering its QR platform.  The existing design system lacked the sophistication to reflect its innovation. In close collaboration with marketing, product, and design teams, we developed a cohesive brand identity that reinforced Flowcode’s mission—bridging the gap between businesses and their offline consumer data—while positioning the company as a leader in the QR technology space.